How far ahead should you look to future-proof your business?

Forget looking five years ahead. For many businesses the trick is looking five months, weeks or even days into the future. Practical futurist, Andrew Grill spoke to the Tomorrow Fair about the commercial benefits of short-term future-proofing.

In the latest in our podcast series the global managing partner of IBM Social Consulting explained how he consults for organisations world-wide to develop their strategy in a world rife with digital disruption.

Grill said he helps businesses understand that the most disruptive companies in the world right now actually disrupted themselves.

And urges forms to try to do the same to stay ahead of the curve: “Netflix was a DVD mailer company. Uber started life as a Limo hire service…Airbnb, not many people know that the air stood for air mattress.

“And their original business model looked at the number of addressable homes in the US with an air mattress. And they had to pivot.

“What keeps me awake at night is ensuring companies see where their business models won’t survive or need to change and looking at other business models. You have to disrupt yourself to go forward or you will fall by the wayside.”